Live Videocast: Secrets of a Successful Tasting Room May 21st

Please join us for an interactive video discussion of Wine Business Monthly and Silicon Valley Bank‘s 2013 Tasting Room Survey. This promises to be a lively conversation as SVB’s Rob McMillan reviews survey results and interprets industry trends with our panel of experts including: Cyril Penn of Wine Business Monthly, Brian Baker of Chateau Montelena and Ahin Thomas of the Vintners’ Alliance.

Some of the topics we’ll cover:

  • Direct sales through tasting rooms and revenue generated
  • Fees and fee reimbursement
  • Staff compensation and benefits
  • CRM integration
  • Detailed wine club metrics

Rob McMillan – EVP & Founder,SVB Wine Division
Cyril Penn – Editor in Chief, Wine Business Monthly
Brian Baker – VP Sales & Marketing, Chateau Montelena
Ahin Thomas – Co-founder & President Vintners’ Alliance 

Sign up for the presentation and receive a link to the replay and the complete Silicon Valley Bank 2013 Tasting Room Survey results after the webinar.

Join Us On Twitter: Follow Rob (@SVBWine)


Photo credit, Vintage Texas

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