Music Affects Wine Tasting

By on August 17, 2013 Texas Wine News

Tasting Notes That Strike a Chord by Will Lyons, Wall Street Journal Online

While it may be hard to believe music can enhance fermenting grape juice, it’s not so much of a stretch to think it could affect the way we taste and perceive wine. Music taps into all parts of our emotional world.

A few years ago, Adrian North, then head of the Department of Applied Psychology at Heriot-Watt University in Edinburgh, published some research on this very topic. In his study for Chilean winery Montes, Prof. North found a link between the way we taste wine and the music we are listening to when we are drinking it.

Full article HER

image by Martin Haake

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