Last month at the Texas Wine and Grape Growers Association’s annual conference I had the chance to sit down with Paul Bonarrigo, Founder of Messina Hof Winery in Grapevine. Paul has been making wine in Texas since 1977 and Messina Hof is one of the most awarded and renowned Texas Wineries.
I asked Paul about the “state” of Texas wine as well as its future and the importance of the work that TWGGA is doing.
One of the things that struck me about the environment at the TWGGA conference was the willingness to share best practices and techniques with competitors. Paul had an interesting and important view of competition in the Texas wine industry.
“I think you self-actualize that what creates success in the wine business is this: I am not competing with any of my Texas wineries. That is because we represent currently about 4% of the wine industry in the state of Texas. We represent 4% of the market! So 96% of the market is a grower and a winery in some other state. And as long as you understand that perspective, you realize that my main competitor is a California winery, it’s not a Texas winery.“ READ FULL ARTICLE HERE