Article by Leanne Holley, Editor
“For Sale in Texas Only.” Know what that means? Most people who pick up a wine bottle at the store and read that little sentence logically think it means what it implies; that this particular wine is only for Texans. But oh how wrong you are! In fact, if you’re wanting to buy a wine that was made with Texas grapes, you better choose a different bottle because that is not one.
In his blog posts, Texas wine writer Russ Kane @VintageTexas on Twitter, not only explains the label confusion that has been the thorn on the Texas vine for years, but offers a solution. This is the kind of solution one would expect to come from Texans, “The Texas Winemakers & Winery Owners Pledge.” The pledge is strong, puts the customer first, and allows the wine industry to better regulate itself at a time when the Texas Government is trying to step in and do it for them.