California’s survey results which were presented live on May 21st in the webcast, “Secrets of a Successful Tasting Room,” are a reflection of the structure, successes, and limitations applicable to all US wine markets. The open discussion of the results offers a unique opportunity to learn and compare to your own experiences as a winery owner, or general manager.
Cyril Penn of Wine Business Monthly, Brian Baker of Chateau Montelena and Ahin Thomas of the Vintners’ Alliance join Rob McMillan of Silicon Valley Bank’s Wine Division to discuss Wine Business Monthly and Silicon Valley Bank’s 2013 Tasting Room Survey. Topics include:
• Direct sales through tasting rooms and revenue generated
• Fees and fee reimbursement
• Staff compensation and benefits
• CRM integration
• Detailed wine club metrics