Breaking News: Is Whole Foods Market Kicking California Wine Out Of The Texas Wine Section?
by Andrew Chalk, CraveDFW& Senior Writer, Texas Wine and Trail
That is what Sabrina Houser has heard on “good authority”. She is with Dry Comal Creek Vineyards and Winery which I used as example when I wrote about non-Texas wine in the Texas wine section of a new Whole Foods Market in the Dallas area. If her source is correct, Whole Foods may be implementing a policy change whereby the Texas wine section will be populated only by Texas wines. California wine sold by Texas wineries will be moved elsewhere. This actually opens up the tantalising possibility of Whole Foods sourcing more Texas wines from more wineries (they could use the winners of our Viognier tasting or ourTempranillo tasting as a crib sheet to start off). Furthermore, it makes Whole Foods a leader in Truth In Labelling regarding Texas wines.
Houser is so angry she has sent an email round to Texas wineries trying to round up support for the misleading labeling practice of putting “For Sale In Texas Only” on California wine (and often dressing the bottles up with Texas symbology in order to complete the artifice) rather than the alternative ofsimply labeling the wine with the origin of the wine.